Helping pharmacists connect with their patients in new, innovative ways.
Social media platforms quickly evolved and now accomplish much more than just connecting with friends. Social media platforms like Facebook, LinkedIn, Twitter, YouTube, Instagram, and TikTok are transforming how people do business, personally and professionally. When conducted with a thoughtful plan of action, properly utilizing social media increases exposure for your pharmacy by reaching new customers who will build your business.
The continued growth of social media creates an opportunity for pharmacies to reach patients in new ways: enter the Pharmacist Social Media Influencer (PSMI). While few PSMIs consider themselves social media influencers, they all successfully built a following based on the pharmaceutical information they share through social media. While none intended to become influencers, they began with a desire to educate patients and spread valuable knowledge about their pharmaceutical expertise. While smaller, community pharmacies may not want social media stardom, establishing an online presence builds community relationships and reaches new clientele, which is good for business growth.
To grow business through social media, pharmacies must understand their market, customers, and the various social media platforms. Social media platforms and their features are constantly evolving. Start first by knowing more about the platforms and how they best fit into your business and marketing needs.
Social Media Platforms
In many cases, the content you create can be shared across several platforms. For instance, you can create a TikTok video and share it on Instagram, and hosting a live video on Instagram will be shareable on Facebook as well. On all platforms, links can be inserted to drive traffic to your website, blog, or YouTube channel. While you don’t have to have an account on every social media platform, knowing the formats your customers are using and which are the easiest for you to integrate into your business increases the success of your social media plan.
Because different groups respond to and value social media in different ways, it is important to know your audience and how they prefer to interact. Learn their age range, everyday needs, preferences, and social media habits.
Social Media User Preferences
As you begin using social media for your business, follow these guidelines:
At first glance, it may not seem like a good fit for pharmacy and social media, but when conducted carefully and professionally, social media outlets create valuable opportunities to grow business for your pharmacy or increase your profile reach as a pharmacist. Many pharmacies already maintain a Facebook business page with basic information. Using existing social media accounts or creating new ones, pharmacies can begin to grow just by sharing more information with their followers. Grow your business by utilizing social media as a valuable tool for patient education, public service announcements, business promotion, community outreach, and networking.
Since 2013, DiNovo Cleanroom Supplies and Packaging Solutions has been a leader in delivering cleanroom consumables, disinfectants, medical devices, and cold chain shipping solutions to the compounding and specialty pharmacy marketplace. As an educational resource, coupled with top global manufacturer partnerships, DiNovo is able to help pharmacies drive efficiency, manage costs, and enhance compliance to help guide you through a constantly changing pharmacy marketplace.